Google Wallet’s launch partners included Citi Bank as the issuing bank, Master Card as the original payment supported, and Sprint as the first mobile carrier. Since launching in 2011, Google Wallet has expanded its partnerships and now supports all major credit and debit cards, including Visa, Master Card, Discover, and American Express. A great variety of merchants accept google wallet, from the restaurant industry, to clothing retail, to pharmaceuticals.
Google Wallet is an entirely free service for both consumers and merchants. This seems a bit outrageous, but Google plans to make money by creating sponsored ads on the site.
When dealing with people’s money, security has to be a top priority. While a stolen debit card can sometimes be used without a PIN number, Google Wallet uses three different security measures to ensure the security of the customer’s funds. The Android Operating System, within the core libraries require the screen of the device must be on to enable NFC chipset access, meaning that if someone does not have the pass code to your phone, it will be difficult for them to access. The second is the sensitive financial credential data that is stored in the protected memory. Finally, the Google Wallet application requires the input of the correct PIN to open the application.
In conclusion, I think that the innovation of Google Wallet will definitely help to minimize the things that people have to carry around, which may not seem like a big deal, but some consumers will rave about it. I also think that the great deal of security provided with this application will ultimately lead to people replacing their credit cards with Google Wallet.